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Q: Do I have to write a new cover letter every time I apply for a different job?

James says...
Yes. Your cover letter should not sound like a cover letter. The minute the opening line of your audition sounds like bad acting, you’ve lost your chance. Relate something that tells them you are genuinely interested in the role. Talk to them, not everyone.

James Coburn is a career specialist with 20 years' experience in search recruitment. He is VP of wwwork!. Click here to send him your questions.