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Organic CosmeticsThe dish behind the hype.

Green apple with lipstick kiss mark on it.

There’s a major love-in for all things natural at the moment—thanks, in part, to the Stella McCartneys of the world. Void of harsh petrochemicals, silicones and chemical preservatives like parabens, her new organic skin care line, Care by Stella McCartney, joins the likes of other earth-friendly labels such as Dr.Hauschka, LUSH, Live Clean and John Masters Organics. But is natural naturally better? Here’s the breakdown to help you decide.

While the chemical cocktails you lather on your body may help you get the results you’re looking for, your skin is your biggest organ, so what would you rather have it absorb: coconut oil or hydroxysultaine? Plus, natural is better for the environment.

The world of eco-friendly cosmetics has become so trendy, there’s a label—“greenwashing”—for all the misleading hype out there. In Canada, there isn’t even a governing body that regulates claims concerning organic cosmetics. So it’s really up to consumers to educate themselves on the ingredients and claims that appear on product labels.

In the end, the most important thing to remember is that you have to find the right products for you and your body—be they organic or not. After all, even natural ingredients can be irritating to sensitive skin.

A self-confesses clothing fanatic, Lara Ceroni is an expert in all things style, beauty and shopping.